INDIVIDUAL FACTORS AND SHOPPERS’ ACCEPTANCE OF ANTHROPOMORPHIC AUTONOMOUS SERVICE ROBOTS IN SHOPPING MALLS, LAGOS STATE, NIGERIA

S. O. AKINBODUN; B. N DIXON-OGBECHI; P. K. A. LADIPO

S. O. AKINBODUN Faculty of Management Sciences, University of Lagos, Lagos, Nigeria
B. N DIXON-OGBECHI Faculty of Management Sciences, University of Lagos, Lagos, Nigeria
P. K. A. LADIPO Faculty of Management Sciences, University of Lagos, Lagos, Nigeria

Keywords: Anthropomorphic, Enjoyment, Robot, Social influence, Trust

Abstract

This study examined individual factors and shoppers’ acceptance of anthropomorphic autonomous service robots in shopping malls in Lagos State. This study is essential because the acceptance of anthropomorphic autonomous service robots in shopping malls is still at its nascent stage, and remains a contemporary issue among marketers, consumer researchers and practitioners most especially in Nigeria. Three specific questions were raised and aptly answered by subjecting them to hypothesis testing. Survey research design was employed. A sample size of 420 was determined from the targeted population. Data was collected via questionnaire in online setting, out of which 391 copies of questionnaire were found useful. Descriptive and inferential statistics were conducted for the data analysis. Findings show that individual factors – trust, enjoyment, and social influence have positive significant influence on acceptance of anthropomorphic autonomous service robots in shopping malls, Lagos State, Nigeria.